PierPride’s current project intends to enhance that emotional moment of arrival and restore the views of the Pier from Avenida Victoria to be consistent with the original 1928 vision. Look for expanded space for trolley loading, more bench seating, improved coastal landscaping and public art to encourage use of the railroad underpass. Fundraising underway now. Our goal is to complete this major project for the Pier’s 100th birthday in 2028. Help us meet the challenge!